Helping the Helpless and Loving the Faithless

I was browsing on this Hare Krishna website and I happened to come across this video filed under "Hare Krishna Today". This video is titled "Africa" and the short description given on the website is as follows:

Touring East Africa: A Hare Krishna festival team adventures across East Africa feeding and entertaining hundreds of thousands of people along the way. (Size: 20 MB)

Page link

So I checked out the video and boy, was I amazed. While the Hare Krishnas preached to the people of Africa and tried to make them realize what who their souls were calling out for, they also provided them with entertainment and foodstuff. One of the Hare Krishnas in the video said something along the lines of making a difference and making their lives better, not just preaching. And that, my friends, just hit me right there.